Espaços de educação criativa na universidade: um processo de cocriação de valor.

Abstract

This research objective was to identify the elements and form of creative education spaces from the perspective of the primary stakeholders in the context of university education of management degree. The theoretical background is based on three main perspectives: value creation, creative spaces of education and educational innovation. The methodology used is qualitative. It is an experimental case study that conducted a process of value co-creation using the Focus Group technique with an intentional sampling. The members of the sample were teachers, students, staff and heads of the Faculty of Administration and Accounting at the Federal University of Campina Grande. The results indicated alignment with the theoretical perspectives of educational innovation and creative spaces, regarding institutional innovation, in particular, structural and didactic change. Ideal creative space for education cocreated by the group maintains similarity to the co-working spaces and its philosophy, as well as, organizational structures of non-traditional firms. The conclusions indicated a consensus among teachers and students about the current classrooms used by the majority of Brazilian universities, which are considered outdated. The Focus group alert that traditional spaces discourage creativity for both educators and students, needing to be rethought urgently under penalty of being one of the points generated by school dropout. Finally, the creative education spaces were associated with the interaction, technologies, functionalities, gamification and creative leisure.