Análise de viabilidade para implantação de uma filial do ramo de decoração de interiores na cidade de Campina Grande – PB.

Abstract

The business plan is an important tool to a company implantation, directing the entrepreneur to accomplish a proper planning, getting structured all areas of the enterprise and doing a business viability analysis. This study intends to analyze the viability of the implementation of the filial company J.L. Braga Decor in Campina Grande city – PB by the development of a business plan. The structure of the study follows the model proposed by Salim et al (2005) and a software developed by SEBRAE was used to develop the financial plan. In order to collect data and information to the market analysis, a descriptive research was made and applied through questionnaires and interviews with professionals that work in the interior design branch – using non-probabilistic sampling due to its accessibility. The data analysis was quantitative and qualitative. The results point towards the viability of the business implantation, according to operational and market conditions, as well as through the financial indicators.