Avaliação de importância e performance dos indicadores de Smart City para Campina Grande- PB.

Abstract

The perspective and concept of Smart City (SC) arose from the need to create cities capable of withstanding the growing urban demands responding it with integrated investments economically, socially and environmentally sustainable, guaranteeing the quality of life for citizens. Thus, the objective of this research was to analyze the main characteristics of a SC by the view of the inhabitants of Campina Grande city in Brazil comparing the satisfaction level of these, concerning the items analyzed to include the city in the Connected Smart Cities ranking. The research is of quantitative methodology and exploratory-descriptive. The data collection was through an online questionnaire, applied in a sample of 395 inhabitants of Campina Grande city. Data analysis was performed by IBM SPSS Statistics software using the Importance- Performance Analysis (IPA) Matrix, in order to verify the municipality inhabitant’s satisfaction related to 32 variables distributed in 12 dimensions of a SC. The results indicated inhabitant’s satisfaction gaps regarding the items that classified the city as SC, providing 16 critical factors in which the municipal government should prioritize actions. In addition, eight factors considered with good performance were identified, and eight were identified as a low priority since the importance level granted by the resident is lower. These results provide a managerial north for the public sector to maintain or increase the Connected Smart Cities ranking position as well as the resident satisfaction and still confirms the theoretical assumptions concern the items’ importance that evaluates the process of a city smartization.