A festa da democracia: a campanha em (cena).

Abstract

This thesis aims to understand the visions elaborated by the voters in Campina Grande - PB about the Political Representation in the democratic regime. The problem seeks to question the existence of a crisis of representativeness and the impact of it on the conception and experience of politics. It is based on the assumption that the electoral practices experienced during an electoral campaign end up in a structured, ritual and symbolic dispute that leads us to understand how to re-establish the voter's belief and, consequently, to strengthen democracy. We sought in the political process the understanding of how electoral disputes, campaigns, the construction of images are experienced by the voter and how they think this process. This moment, which, on the one hand, underpins public opinion and conquers the voter, on the other hand it reveals an environment of differences and contraventions that cools the democratic conception. To carry out the research, we took as a universe the voters of the city of Campina Grande, considering a socio-anthropological approach that allowed us to enter into a new understanding between the voter, the candidate, the institutions and the rules that permeate it. It was based on a semi-structured script that enabled us to dialogue with people selected on the basis of the age criterion, based on those people who were born before 1985, who followed a period that preceded the democratic scenario in the country and post-1985 that comprise a new reading of the democratic spectacle. After conducting sixteen interviews in the period from February to June of the year 2016, the majority elections were prioritized in our analysis, but the dialogues with the interviewees extrapolated this reference, which made us think about the political process, such as the electoral contest, in other aspects, since the voter himself differentiates the municipal, state and federal lawsuits. The arrival of democracy has proved to be a set of challenges, it does not appear as a closed thing, it points out a whole construction of how a dispute between unequals stands, denoting our weaknesses in voters' enunciation of the political attitudes they call) democratic: disbelief in the parties, in the institutions, in the conduct of the electoral process, in the disorder that was established in the country. On the other hand, even if the lines point to disbelief, this process of democratic 'openness' was thought as a moment of change and hope, in the desire for equality between us, reveal an idea of becoming, a democracy under construction.