Arranjo físico e comercialização no ramo supermercadista na cidade de Sousa - PB.

Abstract

The habits of consumption of people have changed and tend to continue changing, people seek ease in their purchases, as well as possessing information in this era that we live. The supermarkets must be ready to meet the new demand, the physical arrangement is extremely important, impacting directly on the purchase of customers. This work has the objective of analyzing the physical arrangement of two supermarkets located in Sousa, a city in Paraiba backlands, through the questionnaire applied to the customers of the supermarkets, we have shown the impacts on the purchase options, through the physical arrangement. It was possible to conclude that customers have little time to make their purchases, and that the supermarkets have to become attractive to them, with items well exposed, making them go through all the aisles, being able to visualize as many products as possible, and consequently, purchasing more.