Gestão de pessoas nas industrias de sorvetes da cidade de Sousa-PB.

Abstract

A company is an economic-social unit, composed of material, technical and, mainly, human elements, since it is the latter that is responsible for transforming a simple raw material into a product that meets a specific need. People are the solution, but also a great challenge for the management of people, since, human capital has its own personality, characteristics and way of thinking different from each other. Often such differences can turn into conflicts, which is one of the main challenges of today's people management. On the other hand, the employees are seen as partners, being able to expose their experiences and knowledge in the function that occupies, so that adds value for the development of the organization. The present work aims to analyze the models of people management existing in the ice cream industries of the city of Sousa. The research is a case study of qualitative nature, exploratory and descriptive, with applications of semi-structured and recorded interviews, to be later transcribed and analyzed by the technique content analysis containing subjects such as recruitment, selection, training, quality of life at work and benefits in a way that makes it possible to study through the technique of content analysis, how the managers of these companies manage the company's main capital, human capital. The answers obtained in the interviews were analyzed based on the theoretical reference made and the following conclusion was reached: both companies select the employees in different ways; and Company II is more careful when it comes to the quality of employees' lives. Thus, it is concluded that company II is in fact more attentive to the needs of its employees and invests in people management. It provides actions that motivate employees to perform their activities with satisfaction as well as to remain in the company.