A recepção social quanto aos serviços da Polícia Militar nos Municípios da microrregião de Sousa-PB que são aforados pelo 14° Batalhão da Polícia Militar.

Abstract

The public security organs use in their management conceptual marketing practices, in order to guarantee better performances in the services provided to the population. However, society has been less confident about the services provided by the PM, due to factors such as the aggressiveness associated with its actions, that is, approach to the citizen. In this way, the more effective the services provided to society, the greater the level of trust of the population. In this sense, institutional marketing should be used so that these bodies can instruct and prepare their workforce, becoming able to provide services efficiently. In this sense, this study had as its general objective to study the perception of the citizen in relation to the performance of the Military Police of the 14th BPM in the Region of the city of Sousa - PB. Using a bibliographic methodological procedure and a field survey, in which a questionnaire was applied to the citizens of 9 cities in the Sousense region, and the sample was composed of 953 respondents. Thus, it is observed that citizens always question the need to have police presence on the streets, making rounds, since, in most cities, there is a need to guarantee public safety. In the course of the analysis, the results are always very similar regarding the level of perception of these respondents, evidencing opinions that show dissatisfaction with the services provided. As an example, quality and trust, which they claim to be bad, as well as agility in care and work done with ethical stance, which in their view is regular. Thus, it is expected that such institution will seek actions that will provide greater interaction and better social interaction between the parties. For, as seen in this result, there is a great discontent within these communities related to the services rendered by the police to society, since it recognizes that the present form of management makes the population feel insecure and suspicious.