Planejamento estrategico na micro e pequena empresa: elaboração na indústria de bolsas Ruah.

Abstract

This summary aims to present the main activities carried out during this work. This study aims at developing a strategic plan for thefor the Bags Industry Ruah, a maternity bag company, which is localized in Pombal city and aperates in the all northeast Brazilian region. During the research, themes were discussed: strategic planning, internal and external environment of the company, S.W.O.T analysis, vision and mission of the company , purpose and goals , formulation and implementation of strategic planning and strategic planning in micro and small business. The method used in the research was action research, where the researcher arrives intervene in the company during the search, in this case study the researcher had an effective participation in the development of purposes, business goals, as well as in the preparation of the mission of Companye and the strategies that it should adopt. The work is divided into Introduction, where he was approached a little theme strategic planning and also the research objectives established; theoretical framework which is made a survey of published material on the subject; Methodology that will clarify how the research was done; Characterization of the internal and external environment of the company, which will bring a study on the situation of the company and the environment in which it is inserted; Development of goals and strategies of the company, which will develop the goals and strategies for the company in the biennium 2017-2018; and finally the final considerations. The study resulted was the development of a strategic planning company for the biennium 2017-2018, with the establishment of objectives and strategies to achieve them.