Práticas gerenciais utilizadas pelas micro e pequenas empresas: um estudo no setor varejista de supermercados da cidade de Pombal.

Abstract

The present research of descritive, bibliographyc, qualitative .quantitative and nature field has as general aim to check the administrative practice utilized by micro and small company of retail commerce of the supermarkets in the Pombal town. To answer the aims intended were realized literature reviews about the subject on show and through of the application of the a questionnaire was possible to identify and to analyse the main administratives practice utilized in the management of the company of this sector. Sticked out the necessity of implantation of the informations system, that of clear form and accurate relieve the administrator in the performance of their operational activities contributing to continuity. This work depict which the major of the micro and small enterprises of retail sector of the supermarkets of Pombal town has commerces establishment and lasting, using as main toot to give support take decision its intuition, well as the control cashier financial expenses control and of sale delay, adopt methods to evaluate the client and has knowledge of the potentiality and faintness of the competition. Therefore, the control cashier, financial expenses control, strategie relationship short price and the intuition of the enterprising are the administrative practices more utilized by company of retail sector of the supermarket of Pombal town.