A participação do programa Crediamigo na lucratividade do Banco do Nordeste.

Abstract

This paper comes up with mainly to analyse the effects of the implantation of oriented productive Microcredit Programme - CrediAmigo in the potentialization of the profits of Brazil Nordeste Bank, concentrating in the main characteristics of programme that influenced in this result. For this reason, focus essentially in the offer of identification of the countable variables of greatest relevance to the profitably of programme observing what the modifications in the juncture of the others financial institutions that will entail impact in the income of programme. Intend still to study what the actual possibilities of, indeed on face of the present changes, the programme stand in the vanguard of Microcredit in the Brazil. Besides that will make use of a bibliographyc and exploratory methodology in the midst of the use of a perspective as qualitative far as quantitative having by universe of the sample the Nordeste Bank. The profitable of CrediAmigo programme, in relation to Nordeste Bank is insered in to develop a just return about investment in comparison with other market rate of interests, so that the profit ranged has financial encouragement to best performance and opportunity of improvement for their client. The data obtained through of the present persecute testify, that of fact, the development of programme in agencies of all the BNB jurisdiction contributed of positive way to the development of the favourable results get since its implantation and that proceed in upward scale until the present days.