Hábitos de consumo on-line: uma pesquisa com os estudantes dos cursos de Administração e Ciências Contábeis do CCJS da UFCG - Sousa.

Abstract

The connectivity of the people is part of the modern world and the biggest example is the e-commerce companies that year after year increase its revenues steadily. With the arrival of this new model of doing business over the internet, also came changes in the way people consume goods and services, thus creating new consumption habits. In this context, this study aimed to study consumer habits online students of Business Administration courses and Accounting from the Federal University of Campina Grande campus Sousa - PB. The research is classified as the quantitativedescriptive, explanatory, field research, exploratory and literature, using the application of a questionnaire to conduct interviews with the target audience of the study. With the development of the study, it was possible to obtain data to trace the demographic profile of the students surveyed, and it was perceived that they, in most cases, have between 18 and 24 years old and are single, it fits perfectly with the profile of student. It has been found that the internet is the main source of consumer information in time to seek information about a product. It was concluded by analyzing the data, the local consumer profile is very similar to the national profile, proving that is already quite familiar with the online shopping environment, although there are few companies that work with e-commerce in the region. So, this study may serve as a basis for companies to start to see this environment to do business as something essential to your business plan.