Estudo das relações afetivas e simbólicas dos usuários com o mobiliário popular.

Abstract

This research shows the user-product emotional relationship, having as object of study products that are part of the popular furniture, following the principle that the affective relationships that people develop with the products interfere not only in the purchase decision, but also in the feeling well-being and attachment to artifacts. Exploring the aesthetic-symbolic dimension, the study inquires about the influence of the aesthetics of popular furniture products on the semantic and symbolic interpretations and associations of users, aiming to investigate how the interaction and the affective relationship occur. In order to do this, the consumer public was analyzed taking into account their profile, analyzing the change in habits and consumption that occurred through a significant increase in income and access to information in recent years, raising the hypothesis that users and consumers of the popular furniture are more judicious as the evaluation of the design of these products and of the later relations that they develop with them. The method studied included interviews, observations, and used the model of Significant Interaction to classify and characterize the users' responses in the practical and emotional dimensions. The results of the study led to the conclusion that people are dissatisfied with popular furniture products and even when they choose products as their preferred, most respondents find that there is some kind of complaint or change they would like to make and most times this change or dissatisfaction is related to the product design.