Gerenciamento do capital intelectual: um estudo de caso numa empresa de grande porte sediada na cidade de Sousa-PB.

Abstract

This research aimed to examine how the manager of a large company based in the city of Sousa-PB has been active in managing their intellectual capital and to verify the importance of this intangible asset as a resource capable of generating wealth and add value throughout the ages. This research will reveal how the manager directs its intellectual capital in maximizing individual and collective knowledge, in achieving the objectives set by the company and it conducts human assets in achieving a quality service. The methodology was a case study in a large company based in the city of Sousa-PB, thereby seeking to understand the way the human resource manager works its intellectual capital. The study conducted at the company, the object of this research took place through two distinct stages, the first was a questionnaire containing 15 questions for the human resources manager, and the same was questioned about the three elements that make up the intellectual capital (human capital, structural capital and customer capital). The second step was the application of a questionnaire evaluating the company from the perspective of employees. By analyzing the real importance of intellectual capital to the entity, the research aimed to address the essence of the intangible elements with their trainers, namely human capital, structural capital and customer capital, so that treating these elements together, turn into competitive advantages with the competition. Since in today's globalized economy knowledge is the main strategic weapon for companies who want to get success in a market increasingly competitive. Therefore, the results obtained from this research were positive, since the intellectual capital of the company examined was considered the most valuable and essential to your success.