Ética, moral e responsabilidade social corporativa nas empresas de pequeno porte do comércio varejista da cidade de Sousa- PB: um estudo de caso.

Abstract

This study is to describe what the understanding and conduct of small businesses in retail trade in the city of Sousa - PB with respect to ethical, moral and social responsibility. The paper addresses the historical and theoretical on Moral Ethics with Corporate Social Responsibility, for studying the importance and how to promote the development of the company. The method was deductive, characterizing a qualitative research. Data were collected from a sample of 85 companies and the information was collected through a semistructured questionnaire with objective and subjective with the managers of the companies surveyed. It was noticed that there is little interest on the part of managers to take stock of social nature to external and little investment for your internal audience (staff). Managers do not use financial statements to demonstrate transparency in their finances to the society and government, why are not motivated to practice it and believe it is not mandatory. It was concluded that in the current context, the companies surveyed are shown to have no interest in engagement with issues that show responsible management although some practices of business ethics. It is suggested for future work to increase the sample to midsize businesses in the region and draw a new profile in the region and to verify that profile in the surrounding towns.