Marketing invisível em games em games: estratégia organizacional para atingir o público alvo.

Abstract

With the growth of competition, forcing organizations to seek strategies to increase their competitiveness, new market actions arise to provide a differential to companies. With discerning clients, and informed due to easy access to the Internet and information. Knowing this, companies seek to draw the attention of their consumers to different marketing strategies, with the goal of attracting them to your products or services. This work aims to verify invisible marketing actions employed by companies in electronic games focused on the eighthgeneration consoles, Playstation 4 and Nintendo Wii U. This study uses figures to illustrate the theory, and is classified as descriptive, explanatory, Deductive and case study. The images show brands and products of companies that used this market action, the invisible marketing, to reach their target audience in electronic games of the Playstation 4 and Nintendo Wii U. It is noted that the images illustrate how companies have exposed their brands And products, in a simple way and that does not seem in itself, a traditional advertisement or advertisement. Something that happens in the eyes of the player and that does not seem an appeal for the brand or product of the advertiser. Thus, it is seen as invisible marketing, by the organizations that announced in the games that will be exposed in the figures, not being a traditional advertising, but a new strategy that organizations are using to reach their target audience, besides Brand and product disclosure.