O serviço contábil: um estudo sobre a percepção dos micro e pequenos empresários da cidade de Pombal-PB acerca da qualidade dos serviços prestados pelos profissionais de contabilidade.

Abstract

In the face of globalisation and competition which organizations are inserted, the great challenge of service providers is to meet the expectations of its customers. For this it is necessary, offer quality services. So this work aims to investigate how entrepreneurs of micro and small enterprises of the city of Pombal, realize the services provided by the counters. A review was made on the relevant aspects of accounting services in the context of quality with emphasis on reliability and performance in serving their customers. The method used in the development of this research was the quantitative method. Descriptive search was executed through the application of questionnaires, targeted at micro and small entrepreneurs of the city of Pombal-PB. The questionnaire was built with objective on the thematic issues to facilitate research. The work concluded that entrepreneurs of micro and small enterprises of the city of Pombal-PB, have a contradictory perception in relation to services provided by accounting professionals that city, since in some circumstances lack a set opinion in relation to those services. Also that the counters are seen as professionals who perform activities geared only to company tax obligations, which demonstrates a lack of knowledge of local entrepreneurs on the other activities of these professionals.