Mulher empreendedora: uma descrição as práticas de gestão das empreendedoras do setor têxtil na capital mundial das redes em São Bento - PB.

Abstract

This research focuses on female entrepreneurship, highlighting that a long time there was talk about the importance of entrepreneurship, growth and economic development of the country and the world, but what has become the focus was the inclusion of women in this field, showing that they no longer devote themselves exclusively to household tasks and the current reality began to occupy significant space in the business. The research was carried out through brief theoretical emphasis on survey and field information, seeking in this way to analyze the profile of these entrepreneurs, and management practices adopted by them. To attain this purpose a questionnaire was administered to 20 entrepreneurs in the textile sector in Sao Bantu - PB in order to describe the management practices adopted by them in conducting their business. As a result it was observed that mostly women entrepreneurs still use intuition to conduct their business, combined with a little knowledge of formal techniques of management. Another point to note is that the actions of these entrepreneurs are geared more to the operational aspects of the business at the expense of formulating long-term strategies.