Marketing pessoal para a gestão de carreira dos alunos de Administração.

Abstract

The general objective of this study was to evaluate the use of personal marketing by students Undergraduate Business Administration course at CCJS / UFCG in his career management. In this sense, it became necessary to identify aspects related to the image, skills and network, and the use of social networks for that. As a basic foundation, the tools marketing mix, have been adapted to personal marketing, which refers to the development of actions aimed at highlighting and promoting a person's qualities. The research adopted an essentially quantitative approach and, through a questionnaire, data collection was carried out with the classes of the Administration Course of the CCJS / UFCG, specifically, those initiated in the academic periods between 2010.1 to 2014.1. main results indicated that, among the three aspects of personal marketing considered (competence, appearance, network), competence obtained the best result, indicating that it is the that students care about the most. Regarding career management, the results demonstrated that the majority is concerned with the commitment aspect, but appearance does not is among the most important items identified by them for career management.