Estratégias de marketing utilizadas nos escritórios de contabilidade de Cajazeiras - Paraíba.

Abstract

Faced with a competitive market, the image of a company is fundamental in the differential thereof, attracting customers and generating profitable new negotiations. This study aims to investigate the marketing strategies used by Cajazeiras accounting office - PB. The methodology used was exploratory, descriptive and quantitative, literature and field study. Thus, we used a questionnaire with 17 assertions related to the profile of professional, quality services, actions and marketing strategies and physical office environment. The survey results presented accountants profile, formed by both sexes in the age group above 23 years, which found an experience in the labor market up between 5 and 20 years of experience, demonstrating satisfactory knowledge of the actions and strategies marketing, concern in offering quality services and provide your employees well and installation work to its clients. Concluding that the accounting firms had considerable knowledge of marketing strategies and the results showed some differences regarding the search for specializations because few professionals looking to make courses or attend events and to keep up to date to provide the more effective information for managers, helping them in decision making.