Análise do nível de satisfação dos gestores acerca da qualidade dos serviços contábeis: um estudo n o setor de comércio varejista na cidade de Sousa-PB.

Abstract

With the coming of the globalization, the companies had to position to search the definition of new strategies to guarantee the continuity of their activities. That new scenery brought new concerns that the managers, be from the section of the trade, from the industry or services, they need to address efforts seeking to maximize wealth. In that way, professionals and companies that render services in accounting need to be attentive to the reality of the current scenery in that the accounting professional should look for new fields and objectives to acquire competitive advantage. Being like this, the objective proposed by this study is to analyze the managers' satisfaction level in the section of retail trade in Sousa - PB, in relation to the satisfaction of the quality of the accounting services offered by the professionals of the area. So, it was taken place a bibliographical study and of field, starting from a stratified sample. It was used as data collection an applied questionnaire to 306 managers of the retail trade section in Sousa-PB. Stand out that also were used descriptive and factorial analysis techniques aiming a larger detailing of information. Factors were obtained that they evidence which varied were seen by the managers as decisive in the perception of a service with quality, revealing the main concerns that should be discussed by the accountants as form of glimpsing satisfactory results for the aid of the administration of information joined to the managers. The obtained results reveal trust, image, punctuality, agility, readiness in the service, as important attributes that the managers look for at an accounting office and consequently in the qualified professionals.