As práticas de marketing jurídico digital à luz do código de ética e disciplina da ordem dos advogados do Brasil

Abstract

Given the current social situation and the technological evolution in which the population is inserted, it is evident the convenience of lawyers seek to adapt to new forms of communication and the use of digital tools to bring greater visibility to their image of the competitive and active market that currently exists. In this study, we highlight the concept of marketing and its presentation in the legal environment, as well as highlighting concepts about ethics, its evolution in the search for coherence with the current social context, and the possibilities that the code of ethics of the lawyer behind so that the advertising techniques are carried out by them. It will be explained that such a challenge is of the utmost importance nowadays in order to change the behavior of customers. What moves the lawyer are the clients he conquered, being in line with them and their behaviors will make the professional someone outstanding. For the preparation of the present study we will use the deductive method, in view of the general view of the law to understand the link between client and lawyer. We also used the technique of indirect documentation through exploratory bibliographic research with analysis of books, legislation and published scientific articles with a qualitative approach on the subject. In this way, it can be deduced from the research carried out, without exhausting the questions about the subject, that marketing techniques are possible to be used by professionals of the law, without this necessarily implying an affront to the Code of Ethics and Discipline of the Order of Brazil's Lawyers.