Mapeamento de demandas sociais para inovação social na cidade de Cajazeiras-PB.

Abstract

Amidst the growth of competitiveness, there are organizational practices that are concerned, as a rule, to induce society to consumption. Despite the positive aspects of this, negative aspects are evidenced that result in aggression to the environment and dysfunctions social. In this context, the need for social innovation arises, in which practices performed both organizations and society can repair damage caused by themselves - via projects aimed at different areas. That said, this work aimed to map the social demands for social innovation in the city of Cajazeiras, Paraíba. As a basis, the areas covered by the HDI, applied in the city of Cajazeiras with the beneficiaries of the Bolsa Família. It constitutes an exploratory and descriptive field research. To meet the objective, a questionnaire consisting of 20 closed questions according to the HDI indicators, which are on Income / Work, Health and Education. The results obtained by the survey show that 55% of those surveyed go to the dentist only when they need it and 45% more than once a year. It was also found that 53% of beneficiaries know any child or adolescent who works, that 52% of beneficiaries they know children who don't go to school and 78% say they know illiterate people. Still among the relevant results, 45% say they never visited the Public Library of the However, 91% of those surveyed declare having access to the necessary resources to study good. In conclusion, possibilities for developing social innovation in in line with the results obtained.