A evidenciação de ações socio-ambientais da empresa natura: um estudo de caso com foco na sustentabilidade.

Abstract

Society is increasingly demanding with the factor of socio-environmental companies, charging them in a direct or indirect participation and a greater concern for the environment and people in general. Given this context, organizations are seeking ways to measure its position, demonstrating with their actions more transparent sustainable, with the environmental reporting in this new challenge. The research objective was to identify sustainable practices disclosed by the company Natura 2002 to 2009 period. The research was quantitative, since some actions that addressed sustainable measured them and putting them in charts for better understanding. Were used for bibliographies and reviews of foundation documents that were selected for the necessary data for the study which was later analyzed and interpreted. This research showed some sustainable practices, such as reducing water consumption, energy and CO 2 , recycling and encouraging the use of refill, increased distribution of wealth to those involved with the company, increase the generation of employment and income, involvement with the well welfare by supporting and encouraging education and culture, among others, through a case study done at the company Natura S / A, noting that sustainable development is possible, ie economic growth associated with greater transparency actions and socio-environmental practices.