Práticas de endomarketing: um estudo no Senai em Sousa-PB.

Abstract

The endomarketing is a management tool that uses targeted marketing strategies to internal public companies, it is a tool that combines marketing techniques to concepts of human resources. The present research aims to investigate the endomarketing practices ongoing in SENAI of Sousa – PB. The research is characterized as a case study, and also bibliographic, field research, exploratory and descriptive. For data collection was used a form that was applied to all internal employees of the organization. For data treatment was used qualitative and quantitative approach. Analyzing the survey data, it was concluded that the organization is developing the use of internal marketing activities in order to manage and strengthen internal relations between company/employee. Still using endomarketing tools to offer to the organization’s internal public a satisfactory level of information, as well as a recognition and encouragement to perform a good job. The benefits offered by the organization to employees is also a form of encouragement and to make employees feel important to the organization. The perception of employees on endomarketing practices, makes clear its importance and its benefits for both the company ant the own employees. The endomarketing practices fit in order to make employees realize that they are fundamental to the achievement of organization objectives.