Fatores relevantes da formação de redes de cooperação: um estudo de caso no supermercadista de Sousa-PB.

Abstract

Because of the great changes that have occurred in the market, from the process of economic globalization, has led small and medium enterprises to seek new forms of organization among the alternatives faced by companies is being the formation of cooperation networks as strategies survival. This paper aims to analyze the relevant factors for network formation in the supermarket sector Sousa-PB, the Sousense network, seeking to characterize network management, identify factors relevant to formation of the network, and the results and benefits achieved in this negotiation . A case study was conducted involving the owners of eight associates and the manager of the network, it is a literature of exploratory and descriptive nature. The instrument used for data collection form was developed based on relevance to the establishment of cooperation networks such factors as increased scale and market power; generation of collective solutions; reduce costs and risks; accumulation of social capital and learning and collaborative innovation proposed by Balestrin and Verschoore (2008). Data were tabulated and analyzed by Excel system. The results indicate that Sousense Network adopts a management model from a standalone unit, the tools that facilitate its management are: the contract is done flexibly control based on reciprocity relations between the members and the evaluation is performed by means of departmental results and employed. The survey revealed that the relevant training for the network factors are based on the theoretical propositions developed by Balestrim and Verschoore (2008), as larger scale and market power; generation of collective solutions; reduce costs and risks; accumulation of social capital and learning and collaborative innovation. Regarding the results and benefits generated was identified contact with new suppliers, competitiveness gains over competitors that are not part of the network, exchanging information with other companies and innovation provided by the network, and the empowerment of the company with suppliers.