A mobilização de recursos como busca de sustentabilidade: um estudo multi caso com entidades ambientalistas o Nordeste Brasileiro.

Abstract

The Third Sector organizations have been generated from the practice of social movements and strengthened by calling the struggle for citizenship and social justice, performing activities that promote the common good and egalitarianism. Thus, this research aims to identify how it is done to mobilize resources in order to guarantee sustainability, environmental groups in Northeast Brazil registered in the National Register of Environmental Organizations - CNEA. For this we used the literature, exploratory and field with a questionnaire in order to observe the behavior of 7 environmental organizations in northeastern Brazil on the practices used in the process of mobilizing resources to ensure its sustainability, and these institutions, provided on the website of the Ministry of Environment, entered the National Registry of Environmental Organizations (CNEA). From the survey results, it can be stated that 7 of the entities surveyed, 5 of them have about 41% of its encouragements coming from donations from individuals, 3 of the institutions receiving 67.3% of the resources of the Government, only one have access to international sources which reveals the difficulty of access to resources outside the country. 71.4% of organizations surveyed say that winning new employees is one of the main difficulties faced by these organizations. Approximately 80% of organizations do not use the marketing and market analysis, which is concerning as to bring the company together for these entities is necessary to bring awareness of political action, this in turn taken from educational campaigns held from strategic institutional marketing, and for attracting new employees the use of market analysis and social marketing. Another relevant research indicates that all the institutions surveyed are aware that the challenge of sustainability can compromise the continuity of such organizations, the mobilization of resources considered as the solution to overcome this obstacle. Yet for the mobilization of resources is necessary to understand that this involves fundraising and commitment to bring the different subjects together to achieve social change through political and financial support, these practices still add credibility and legitimacy of Third Sector organizations.