A percepção dos estudantes de ciências contábeis da Universidade Federal de Campina Grande sobre responsabilidade social corporativa.

Abstract

Today, the debate about social corporate responsibility, both in academia as in organizations, is increasingly frequent. The CRS is an interesting issue and it is debated in various fields, mainly in Accounting Sciences. The research has as goal to identify sudent's perception of Accounting Sciences of the Federal University of Campina Grande, about RSC. It was a search for a quantitative and descriptive character, which at first, was raised concepts permeating this subject and that supported the implementation of field research accomplishment, through a structured questionnarie, and used the method of survey, when application. In front of the results, the important points found in the research indicate that the students care for contradictory way the three dimensions of the Corporative Social Responsibility, that for important order, observes companies' responsibility in the scope: social, environmental and economic. But the most important practices for this student no longer buy products or services of one company, in order of importance, are: social, economic, and finally the environmental, demonstrating a certain contradiction, related to the way as the students of Accounting Sciences of the Federal University of Campina Grande understand the Corporative Responsibility and how this influences his behavior.