Práticas gerenciais de responsabilidade social: um estudo nas indústrias da cidade de Sousa-PB.

Abstract

This study is to identify the management practices of social responsibility are used by industrial enterprises of the city of Sousa-PB. The paper focuses on the theoretical aspects Social Responsibility emphasizing the importance of the actions of a social nature to promote the development of the company demonstrating the benefits and advantages for organizations that adhere to this process and highlight aspects that characterize a socially responsible management. The deductive method was used, with a qualitative and quantitative. Data were collected from a sample of 17 companies from a total of 54. Information was collected through a structured form with questions targeted at the managers of the industries surveyed. It was noticed that there is an interest by companies to adopt ethical procedures with their internal and external audiences, 58.8% of managers said they encourage their employees through subsidies or beneficial for the performance achieved in carrying out their activities, 82.4 % acknowledge the criticisms and suggestions for improvement of their internal processes, 94.1% use of transparency in the information passed to all its employees who are concerned to ensure safety at work of its employees and have no disabilities in their staff. We conclude that in the current context of backlands paraibano are anxious to adopt practices of social responsibility, suggesting that these organizations develop their activities taking into account ethical, social and environmental.