A qualidade dos serviços contábeis sob a percepção dos empresários do setor de comércio calçadista da cidade de Pombal-PB.

Abstract

Given the current demands of the competitive market, the challenge for service providers is to meet customer needs. In this respect, it is necessary to provide a quality service. This study aims to evaluate the general perception of entrepreneurs in the sector of footwear trade in Pombal - PB on the quality of accounting services. For this purpose, it was used a field survey and literature, descriptive, with a quantitative approach.For the data collection was used a questionnaire with multiple choice objective questions. With the data collection was possible to organize tables to understand the findings highlight that entrepreneurs have the view that accounting professionals are directed only to fiscal and social activities of the company, where respondents highlight that the accounting service is the principal service provided by the counter (10 march), the front of the declaration of income tax (6 options). When asked if the services are responding satisfactorily outstanding entrepreneurs who are being well served eight (8), has only 2 (two) disagree. There is also a gap between the accountant and businessman, as there is a need on the part of entrepreneurs in relation to clarification about the accounting and what its real purpose. So it is necessary that the accountants review the concepts they use and try to innovate, generating information that can contribute to the development of these companies.