Estratégias de inclusão bancária: o caso dos Postos de Atendimento Avançado (PPA) do Banco Bradesco S/A no sertão da Paraíba e do Rio Grande do Norte polarizados pela agência São Bento-PB.

Abstract

In recent years the private banks of our Country have given emphasis to the organic growth as focus of its operations and the search for the growth of its asset. The banking inclusion appears in way to this context as distinguishing strategy for this growth. The present work aimed at to identify practical managemental and the strategies of banking inclusion, from a comparative study between controlling of the Bradesco in Ranks of Advanced Attendance (PAA) of the hinterland of the Paraiba and the Rio Grande of the North. For in such a way it was used of documentary bibliographical research and, in order to prospecion theoretical recital on the thematic one. It was also used, of a field research, having as focus the interview through the application of a questionnaire. They had been selected through not-probabilist sampling for convenience 10 (ten) controlling of the PAA polarized by the Bradesco agency of Are Bento - PB. It was verified in the research that the question of the growth of flow of account holders and account holders/pensioners and pensioners is dependent of the strategies used inside and outside of the PAA and that this growth can arrive up to 80% at the month. It was also observed, that all the investigated controlling follow the same goals and objectives, and that if they use of practical you manage come back does not stop the spreading of products and prospection of customers, of what in the conduction of the business. This can be explained by the rules imposed for the proper Bank for the functioning of the ranks, what not of the edge for the diffusion of practical others on the part of these controlling.