Uma outra representação da modernização em Campina Grande: a cidade nas páginas do Diário da Borborema (1960/1980).

Abstract

This study aims to understand how modernization has occurred in Campina Grande in 1960, 70 and 80 through the representations of the Diário da Borborema based on studies on the history of cities. Accordingly, we present what were the clues and signs presented by the print medium that characterized the quest for a modern city. Starting from the notions of representation expanded by the French historian Roger Chartier, we see how a certain reality is constructed, given to read. Entered on the agenda the theoretical contributions of the italian Carlo Ginzburg, which speaks to the epistemological model called evidential paradigm. Other authors working on definitions and constructions of modernization and modernity also helped to discuss this process in Campina Grande. Based on these references, we try to present and describe the conquest of modern equipment considered by the elite and politicians, as well as the reforms that opened up a new urban landscape for the city. We also analyzed the representations of the struggle for industrialization as a solution to the crisis that has developed after the decline of cotton in the 1960s. And the change of address when the newspaper took over, along with the student community and politicians, the process of recognition and consolidation of higher education. So, what is longed for this work was to construct a narrative based on the issues of the Diário da Borborema on this process of modernization that is both longed for in the twentieth century.