Marketing de Serviços em escritórios de Contabilidade: uma descrição no mercado de Pombal – PB.

Abstract

The research consisted of the foundation that the marketing is inside an important tool of the organizations to help in the electric outlet of decisions of the companies, besides informing the understanding and the professional's easiness in your positioning of the business, in the research of the work atmosphere, products and services of the companies. The objective of the research was to virile the accountants of the city of Dovecote as they present the com-posed of marketing of services in your offices to assist the customers. The used methodolo-gy went to the exploratory, descriptive, bibliographical, field and rising. In that sense, the re-sult of the research presented that the profile of the accountants is formed by both sexes in an age group above 41 years, where it verified an experience in the job market above 20 years of performance, demonstrating a satisfactory knowledge in the services rendered the customers. Being ended that the accounting offices presented an important identification with the elements of marketing of services, could aid the entrepreneurs in the most reasonable decisions to improve the company, without needing of training courses in the marketing area.