Performance social corporativa: proposição de um modelo para cotonicultores.

Abstract

Corporations are adapting to new management practices based on socially responsible actions as social, environmental and economic requirements, legitimizing to take discretionary, ethical and legal principles, as an aid to economic principles, due to the demands of society and customers, with new innovative postures of CSR practices in process management, ethics, morals and discretionary positions, for all stakeholders involved. As such, corporations lack a PSC model to analyze its performance in order to assess their strengths and weaknesses in construction management with sustainable and transparent practices for the entire production chain. Therefore, this study aimed to propose a model in Corporate Social Performance (PSC) to analyze the practices for cotton farmers. For analysis of the proposed model PSC for cotton farmers focused on four (4 stages), as follows: performance, types of behavior, policies, programs and results involved and the principles of PSC, from the issues of PSC: social, environmental, stakeholders and management, divided by the dimensions and parameters. In this way, the research was based on qualitative and quantitative characterization, highlighted by the exploratory and descriptive methods, through the study of multiple case of two production units (UP's) to cotton farmers, with a view on the analysis through data triangulation primary and secondary collected by questionnaires and interviews, according to the perceptions of managers and employees, as well as non-participatory research. Finally, the result of the proposed PSC model for cotton growers apply the UP's was characterized respectively as follows: the social issue in UP1 and UP2, respectively were obtained good performance based on PSC behavior and accommodative sedimented by ethical, legal and economic. The environmental issue was consolidated, respectively, in the UP1 and UP2, with good performance framed in accommodative PSC behaviors and checked by legal and economic principles. The issue of stakeholders took shape, respectively, with good performance in informed accommodative levels and defined the ethical, legal and economic principles. In question-management undertaken, respectively, UP1 and UP2, constituted by with good performance accommodative behavior and called by the discretionary and economical principles. With a view to adapting certifications and seals ABR BCI of UP's, policies, programs and outcomes, framed up in social and environmental issues, respectively, highlighting the social question, the Social Programs: IAS; PSOAL; BCI; ABR and environmental issues, the Environmental Programs: IAS; BCI; ABR; Program Sow good and healthy farm program, and so on.