Turismo: conservação ambiental e fortalecimento econômico no município de Cabaceiras-PB.

Abstract

Tourism is presented as one of the fastest growing segments in modern society. Involves not only money, but provides culture and tries to protect the environment by encouraging natural and historical heritage. Good management of tourism requires ensuring the sustainability of resources on which it depends. The use of natural areas by tourists has been avoiding many areas of great biological interest are destroyed. Sustainability in tourism, rural especially in is to make the most attractive locations and provides stability to cultural and environmental protection. The Tourism Marketing is a management tool that is indispensable to the professional working in the area of tourism. The present work's theme is "Tourism, environmental conservation and economic empowerment in the city of Cabaceiras – PB. The County is located in Cabaceiras Cariri Paraiba, in a semi-arid region and has been increasing in recent years in national and international scene through its sustainable tourism development, while preserving the environment. The aim of this study is to analyze the environmental conservation and economic empowerment through sustainable tourism in the municipality of Cabaceiras – PB. The specific objectives are to verify the satisfaction of the population with economic development through tourism, check the satisfaction of tourists in the municipality of Cabaceiras – PB and reveal the results of social and economic improvements of the city population of Cabaceiras – PB. About the purposes, featured a descriptive, bibliographical and still chose to develop a survey of quantitative and qualitative nature. Was conducted field research in various sectors of the city at random without the default choice of respondents, totaling one hundred people, with fifty in the urban area and fifty in the countryside. Data collection was conducted through two questionnaires and the first with the local population and the second with tourists. The results presented in this research showed that tourism is very important for the development of the city, raising the level of education and leading to self-esteem of the community as well as natural resources and climatic aspects are relevant to tourism, especially the flagstones of the region as a major responsible for local development, however, no specific work in relation to dissemination and promotion of the destination Cabaceiras-PB.