A invenção do mito Jair Messias Bolsonaro e a construção da cidadania cristã-heteronormativa como retórica política.

Abstract

Kit gay, “mamadeira de piroca”, sexualization of children, marxist dictatorship, leftist media, Lava Jato etc. Certainly, you and I, a brazilian reader, have already heard some of these terms, repeated in the 2018 election, for presidential candidates, whose winner was Jair Messias Bolsonaro, the thirty-eighth President of the Federative Republic of Brasil. These contents spread on the internet as if it were a pandemic. Han (2018) attests that no other media is capable of this viral contagion. The internet was one of the major protagonists of the 2018 election. Cyberspace has reshaped the status of public image; made new connections with mass communications; facilitated the strengthening of symbolic communities of belonging; inaugurated a voter model: the e-leitor; propagated the novelty of a semiotic phenomenon: the anti-political politician; contributed to publicize the digital politician; it made possible the construction of the rhetoric of the “good citizen” and, consequently, of heteronormative and christian citizenship. So, I can say that 2018 was paradigmatic. The modernity of the virtual language and the meme, and the tradition of themes such as God, Family and Brazil produced a productive association of open and crossed relationships, in an enunciative game of discourses already said, unspoken and that can be said, who said about society, about politics, about culture, about media communications, about shows, about the ecology of appearances, about the Bolsonarização process of the public sphere. In this way, the thesis has as its central objective to reflect on the construction of the public image of Jair Messias Bolsonaro and this reflection is intertwined with the invention of the political character and, consequently, of the construction of heteronormative christian citizenship, as political rhetoric. For that, as a methodological procedure, I observed the visibility strategies of the main movements and social actors that offered logistical and ideological support to the then Deputy. In addition, quantitative and qualitative analyzes were performed. I note, therefore, that the agenda of morality and customs was Bolsonaro's platform, mediated by an aesthetic that sought laughter, attacking the system, through politically incorrect and hate speech, concealed in the precept of freedom of expression. It is a fact that the understanding of how we think about society and ourselves, reader (a), how traditions are built, how beliefs are instituted is the object of Social Sciences. However, it is a complex activity that seeks to understand reality, moving away from simplifications and immediacy. Therefore, I present here a possible reading, of a complex reality, whose lines intertwine in a rich and dynamic loom, with multiple entries and varied looks.