Economia criativa e inovação social: uma análise de práticas artesanais em comunidade rural no município de Esperança - PB.

Abstract

Creative Economy consists of an economic model that involves a set of creative activities for the production of goods and services that use the creativity and skills of individuals or groups as an input, plays an important role in promoting cultural diversity, social inclusion and development human. This economic perspective can be aligned with Social Innovations, which consist of a social intervention with the purpose of responding to an aspiration or meeting social needs from solutions generated in a joint action of actors inserted in a community or in a specific context. Both themes can generate social, cultural, political, economic transformation and provide benefits for the community. Based on these considerations, the objective of the research was to analyze the practices of Creative Economy from the perspective of Social Innovation and their contributions to the development of a rural community in the municipality of Esperança-PB. In methodological terms, it is an exploratory qualitative research in the form of a case study, carried out from a bibliographic survey on the topics covered, as well as the conduct of interviews, in which a set of dimensions of analysis were used. proposed by Tardiff and Harrisson (2005) to understand the reality of the community and its characteristics as Social Innovation. The results demonstrated the occurrence of the dimensions investigated in the community at different intensities, these elements characterized the existence of a social innovation. The creative activity of handicrafts proved to be a tool of social innovation contributing to the development of the community, however the lack of interaction between social, organizational and institutional actors and the diffusion of objectives made it difficult to maintain the activity in the region, as well as dissipated the group of actors involved in the activity and reduced the contributory potential of handicrafts for the development of the researched community.