Proposta de manual de comunicação interna dos Programas de Pós-graduação em Sistemas Agroindustriais – PPGSA (Modalidades Profissional e Acadêmico).

Abstract

This descriptive study aimed to present a proposal for an Internal Communication Manual of the Graduate Programs in Agroindustrial Systems (PPGSA), at Center for Science and Agri-Food Technology, at Federal University of Campina Grande (UFCG) - Campus Pombal. In turn, the study sought to analyze the frequency and degree of user satisfaction regarding the current channels and tools of internal communication of PPGSA; to evaluate the effectiveness of internal communication flows considering the perspectives of their coordinators, the behavior revealed by their teachers and students; to identify the supposed existing obstacles; and then to propose an action plan in order to improve the internal communication of the Master's program. The data were collected from July 2019 to November 2020 through nonstandard interviews, with emphasis on internal media, networks and information flows within PPGSA. It was verified that the internal communication practices of the Master's program were positively evaluated and, in the absence of results with expressive disagreements, actions were proposed focused on the items with less agreement, considering the communication barriers reported by the coordinators. The improvement actions have focused on the systematization of the internal institutional communication, the formalization and communication of the internal processes, the effectiveness and use of a manual with specific guides for each segment of Internal Communication and the search for the development of a culture of communication and sharing in the Master's Program.