Quando o desenho ganha vida: o Combo Studio e a criação da primeira digital influencer animada da história (2015/2021).

Abstract

This monograph was developed with the intent of investigating the domain of Brazilian audiovisual animation. Specifically, regarding the animation studio called Combo Studio and its creative design “Any Malu”. The objective is to analyze the evolutionary path of cinematographic animation from the techniques of drawing on paper to the development of the first digital influencer by Combo Studio. Firstly, a general historical overview of cinematographic animation until its arrival in Brazilian cinema is raised, paying attention to technical and aesthetic progress, as well as to the creation of support and development agencies for the field. Then, a discussion about the possibilities and challenges of the Brazilian animation market is elaborated, and the trajectory of formation of Combo Studio is traced. Finally, the relationship between artists and digital technology is discussed, and two proposals for animated programs linked to the famous Combo Studio character are analyzed: Any Malu Show e O (Sur)real Mundo de Any Malu. The sources used in this research consist of data collected from interviews granted and made available on YouTube channels, websites and statements exposed on the respective pages of the studio's social networks, which simultaneously establishes the time frame (2015-2021). This paper aims to contribute to the expansion of the debate about national animation production. Especially in the field of historiography, given the scarcity of research on the subject.