A centralidade urbano-regional: do Centro de distribuição da "Coca-Cola" em Campina Grande - PB.

Abstract

The object of study in question refers to the wholesale commercial activity in the city of Campina Grande-PB and its micro. This commercial activity that presents with great importance in the definition of the region of influence of the city process. The study of the wholesale trade in Campina Grande aims specifically to obtain an overview of the differences between this city and other relationships that make up the region, according to its character of circulation, distribution and consumption of goods, determined from business done within this city and the surrounding cities, ie those considered belonging to their radius of action as well as the intensity of this influence, which is bounded from the streams accessibility of the population living in surrounding towns in order to meet their needs for consumption of goods and services offered there. This research is a case study which has reference to the distribution center of “Coca-Cola” one of the most traded commodities in the city and region. The case study is a methodological resource whose function is to make a questioning around the business unit "sale at wholesale" and its socio-spatial meaning, in the Northeast of Brazil. Among the specific objectives presented: a) theoretical and methodological reflections on the topic centrality and urban hierarchy, from the wholesale trade activity; b) Analyze the organization of “Coca-Cola” Company, seeking to understand the different levels and spatial scales of production and distribution, in Northeast Brazil; c) Identify the urban-regional centrality of Central Distribution of “Coca-Cola”, in Paraíba state, from its emergence in the city of Campina Grande.