Moradia, proximidade e valorização imobiliária: uma análise a partir da instalação da empresa AeC no bairro Cruzeiro, Campina Grande - PB.

Abstract

The company AeC Contact Center, settled in 2012 in Campina Grande -PB in Cruzeiro neighborhood in order to obtain higher profits and tax advantages, as well as abundant and cheap hand labor, among other attractions. After installation of the company, increased the flow of people from other neighborhoods and surrounding towns of Campina Grande. This movement also generates the coming of people from more distant places, forcing these to seek places of residence in the vicinity of the workplace. After installation of the company, the routes of bus lines towards neighborhood-center increased in place to meet the new demand of people, as now there would be a new stream on site, starting with the company's workers would use this public transport daily. The process of verticalization of the neighborhood has been constant since 2012 which is crisp new construction and housing, because the demand for property in place is constant. New houses were built for sale and rental, new residents settled in the neighborhood, mostly employees of the company. This research analyzes a spatial transformation that took place in a short time, causing the arrival of AeC Company contributes to the growth of the entire neighborhood, whether economic growth is population growth. Thus, we evaluate positively this growth, since it contributes to the economic development of the city of Campina Grande.