A Feira de Arara e o Programa Bolsa Família: impactos socioeconômicos e produção do espaço.

Abstract

This article aims to analyze the free trade fair of Arara, along with the Bolsa Família Program (PBF). The municipality of Arara had its production of space together with the appearance of the fair, which until today is configured as an important means of development of local commerce, since it is the day of greatest movement in the city. Therefore, we will verify the socioeconomic impacts of the Bolsa Família Program, in the lives of beneficiary families, and in local commerce, observing the dynamics of the fair. Despite the emergence of other trade modalities, the fair is still important, especially for lowincome families targeting the Bolsa Família Program. We started this work with a bibliographical survey, office research, then a fieldwork was carried out, where questionnaires were applied to the fairgrounds and to the beneficiaries of the program, we asked the importance of this social benefit to the beneficiary families and to the marketers of the municipality. The result of the research showed us how the municipality of Arara is dependent on this type of program, and for the fair, the program contributes directly to the dynamics of its commerce, since most of its customers are beneficiaries of the Bolsa Família Program.