Avaliando as perspectivas e dificuldades do agronegócio brasileiro.

Abstract

In the economic scenario, agribusiness determined a new form for agriculture, showing that it is not possible to solve the problems faced by that segment, without, however, correlating it to the other sectors involved in its production. For this reason, this work aims to study the Brazilian agribusiness situation, its perspectives and difficulties. While Brazil is a country with the best conditions to operate on a large scale in the world agribusiness, it brings with it a representative national scenario as a relevant segment in the generation of foreign exchange and employment. Thus, it is necessary to consider the existence of economies of scale in the productive segments, since the expansion of export markets can provoke an incentive in employability and innovation for the modern agriculture sector. In addition, as such, it involves the most varied segments of production, which, interconnected with each other, have their own functions, such as services, machinery and inputs, including in the field of rural marketing. Hence, new market demands, providing better services and products, coupled with dramatically high competition, require a paradigm shift in the way organizations are designed and thus the determination of performance goals for the function as indicated in Of a marketing, financial or operations plan. Finally, agribusiness encompasses suppliers of goods and services to agriculture, agricultural producers, processors, processors and distributors involved in the generation and flow of agricultural products to the final consumer.