Concreto, luz e memória: um olhar sobre a imagem urbana moderna Campinense, através de seus cartões postais.

Abstract

Concrete, light and memory: a look at the modern urban image of Campinense, through its postcards. This work has as its object of study, a set of six postcards, collected in a more extensive and private collection, belonging to Mr. Sérgio Ricardo Marcelino de Oliveira, that gave origin to an architectural and urbanistic analysis, with a patrimonial focus, of the relations that permeate architecture, city and photography, in the city of Campina Grande, in the state of Paraíba, during the 60’s and 70’s of the twentieth century. In order to revisit part of the history of the modern built heritage of the city of Campina Grande, some of the postcards of the private collection of Mr. Sérgio Ricardo, were analyzed through different methodological supports from architecture, urban imaging and photographic milieu. As a main objective, it intends to rescue the importance of these cards, icons of images and memories in the twentieth century, in the collective construction of memory and identity of Campina Grande of the present day, reinforcing the didactic role of documentation, urban history and memory in the preservation of patrimony, which currently faces great impasses regarding its preservation, and which, like other Brazilian cities, urgently demands a more incisive action of public policies of a preservationist nature for the conservation of urban collective memory. It is justified by the novelty of the theme addressed in studies on architecture and the city, as well as denouncing the immediate need to debate the modern patrimonial issue in Campina Grande, which is suffering irreparable losses in its architectures, which are decharacterized and demolished, in a city that grows at a rapid pace, and which sins because of its lack of sensitivity and tact to its built history. In this way, the work proposes to contrast the different realities of epochs - a past guided by a modern progress, present in the images of the city that was developing and modernized, and a present of decharacterizations and losses - that disrespects history, and memory of urban spaces and their architectures.