Cocriação de valor e satisfação em serviços de terapias transdisciplinares.

Abstract

This article aimed to analyze the factors that contribute to the cocreation of value in transdisciplinary therapy services and their relationship with customer satisfaction, in a clinic of the segment, in the city of Campina Grande PB. From the literature review involving the theme of value cocreation and customer satisfaction, a descriptive qualitative study was carried out. The method adopted involved indepth individual research and a descriptive case study. Regarding the number of participants, the data saturation method was used, while the analysis method used the content analysis technique. The results showed that despite the high degree of customer satisfaction with the services provided, there is a need for families to be included in the therapeutic process in order to enhance clinical results. The work contributed while presenting proposals for improvements to the company, and consequently a higher quality service for society.