Repensando o turismo de eventos sob a perspectiva triple bottom line e a biossegurança.

Abstract

The present Master Thesis research aimed to propose an impact management model for event tourism that considers indicators from the Triple Botton Line (TBL) and biosafety protocols. Events is a type of tourism that grows annually but achieves Ground Zero due to the pandemic context of Covid-19. Despite this, the event sector is reorganizing and rethinking its practices for a safe recovery adapted to new conditions. This unique moment that humanity is living reinforces sustainability issues, strengthening the focus on the Sustainable Development Goals (SDGs) and the TBL. However, it still is necessary to include risk management and biosafety. This research used qualitative methodology, and the findings provide theoretical and managerial implications that contribute to reconsidering the impacts of tourism events. The results offer public or private managers ways to manage events, minimizing the negative impacts and maximizing the positive ones. The research had three phases. Firstly, a Systematic Literature Review generated a theoretical background for a new event management model proposition. The second phase provided a review of events protocols of 19 national and international institutions to add the biosafety dimension to the proposed model. Finally, the proposed model was validated with researchers and Tourism Trade specialists through a synchronous online Focus Group generating the main finding of this research: the TBL_Bio Event Impact Management Model (TBL_Bio EIMM), which is composed of five dimensions – Economic, Environmental, Cultural, Social, and Biosafety, and a total of 74 indicators being a tool for event managers, and an unprecedented contribution to tourism and events literature.