O uso das mídias sociais no processo de recrutamento e seleção: um estudo de caso em uma consultoria.

Abstract

Technology enabled a new direction of organizational practices and strategies strengthened by the intensified use of the internet, leading to the development of new tools and means of communication that resulted in the transformation of managerial reality. Thus, the study aims to analyze the use of social media in the recruitment and selection processes of a consulting company in Paraiba. For this, a case study was carried out, with a qualitative-quantitative approach, with a descriptive and exploratory character. The application of the questionnaire, with 14 questions, involved 04 managers responsible for selection processes in the consultancy. The results showed greater adoption of social media LinkedIn and Instagram, the first being perceived as less interaction by the public, in addition to the perception of enabling ease of access and cost reduction, however, the large number of inappropriate applications for the vacancy profile and better response to certain positions at organizational levels, were also evidenced. In view of the results, a targeted analysis is proposed about the use of LinkedIn as the main tool and techniques suitable for positions not reached through social media.