Cor e design inclusivo: recomendações para o projeto de aplicativos voltados ao público idoso.

Abstract

This Course Conclusion Work aims to identify the aspects of color perception involved in the design of applications aimed at the elderly public, considering the usability and accessibility of the product. Therefore, an exploratory study was carried out, with a qualitative approach and mixed technique, organized in three distinct stages: (1) narrative literature review; (2) technical analysis of two applications for banking transactions based on the Web Content Accessibility Guidelines (WCAG) and (3) survey with 30 users over 60 years old. The analyzes identified problems regarding the contrast between typography and background, font size, use of colors with similar hues hinders readability and usability. The survey results indicate that users have difficulties regarding screen brightness, font size and colors, background, among some recurring vision problems among the target audience. As a conclusion, recommendations are proposed regarding the Colors of the icons, letters, background, in addition to the size of the typography and iconography. In addition, the recommendation of some principles in the design of applications aimed at the elderly public.