Diagnóstico organizacional via análise SWOT: um estudo do Centro de Referência Especializado de Assistência Social – CREAS no Município de Sumé - PB.

Abstract

This work carried out a research about the internal and external knowledge in a Social Assistance Unit in Sumé-PB, in order to observe how its levels of effectiveness are regarding the strategies that the institution adopts. For this, the research problem is: what is the diagnosis of CREAS in Sumé-PB, based on analyzes of its internal and external environment? The general objective of the research is to analyze the external and internal environment of the Specialized Reference Center for Social Assistance - CREAS in the municipality of Sumé-PB. It is a work that is structured in a case study, descriptive and exploratory, based on qualitative analysis, from the SWOT analysis technique, having as a form of data collection the application of a questionnaire containing 15 questions, directed to the servers of the CREAS in the Sumé unit - PB. From the data, the following results are listed: in relation to internal factors, it was observed that the unit has a strong point of 80% of permanent employees and as a weak point it was found that the unit does not have a defined mission, vision and values . In relation to external factors, it was observed that the unit has a commissioned employee in its staff, and in relation to opportunities, the unit presents the complaint dial service and the interaction with other social assistance services.