Pontos de vista em interações discursivas na rede social instagram: uma análise de comentários on-line na página @ barbiefascista_.

Abstract

The internet has stimulated tangible changes in interaction and in discursive production. Consequently, we then face the emergence of online comments — a native genre of the digital world. This discursive genre is made of concrete statements which result from dialogical relations, and it is full of emotional-volitional tones that reveal the ideological positions of internet users about the events that circulate on the web. In this context, the present work analyzes dialogic-discursive perspectives established on Instagram, specifically in the comments of meme posts about the COVID-19 pandemic. We, therefore, ask the following problem question: what are the points of view expressed in discursive interactions (established through concrete statements) in online comments about the COVID-19 pandemic on Instagram profile @barbiefascista_? Given this question, the general objective of this research is to understand the construction of points of view in discursive interactions regarding the COVID-19 pandemic in @barbiefascista_ on Instagram. The specific objectives are: (1) to investigate dialogical relations and emotional-volitional tones in online comments in @barbiefascista_; and (2) to analyze said online comments as utterances-responses. In order to achieve the aforementioned objectives, we relied on the Dialogical Theory of Language (VOLÓCHINOV, 2013 [1930], 2018 [1929], 2019 [1930]; BAKHTIN, 2003 [1979], 2016 [1952-1953], 2017 [1974]). In addition, we theoretically discuss the interactive dynamics of Digital Social Networks (LÉVY, 2010, 2014; VICENTE, 2014; RECUERO, 2015, 2016). On method, the present investigation chose the sociological method (BAKHTIN, 2017 [1974]) qualitativeinterpretative (BORTONI-RICARDO, 2008) and Netnography (AMARAL; NATAL; VIANA, 2008), approaches since the object of investigation is on the internet. Therefore, from this space we chose 6 memes with their respective comments. Depending on the question and the objectives assumed in the research, among this universe, we selected, for analysis purposes, the quantitative of fifteen comments. Our results point out that the dialogical relations and the emotional-volitional tones manifested in concrete statements of online comments allow the demarcation of axiological positions about the pandemic. Henceforth, we perceive "projects of sayings" that are built from different points of view (validation, agreement, depreciation, denial, etc.) and are intrinsically aligned with the ideological affiliations of the discursive subjects.