Bairros planejados? Análise de uma tendência de parcelamento urbano em Campina Grande (PB).

Abstract

The so-called "planned neighborhoods" are real estate market products that have beenpromoted in Brazil to imprint the consumption of a new way of life, based on the promotion of planned habitat Considering the importance that is assuming in the urban concentration of Campina Grande - PB and their potential impacts on urban space, in this study, these projects are analyzed in their symbolic, institutional and spatial aspects, seeking to unveil their characteristics. of production and its sociospatial repercussions. The work is carried out in an investigative and qualitative-quantitative research format, seeking a critical approach to correlating spatial production with local development patterns. It is assumed that the city of Campina Grande is entering a development modality associated with the real estate market and in this perspective it will be able to increase levels of well-being and/or feed social disparities. The results show that the planned neighborhoods in Campina Grande are not occupation model considered "spontaneous", with absence of "regularities", due, among they have incorporated into the discourse contemporary principles based on the promotion of planned areas and strategic locations, which offer fewer displacements, diversities of use, leisure, health, complete infrastructures. Although they have design qualities, they reproduce the dynamics of sprawling urbanization, and with interventions in disjointed areas of the urban sprawl, they are promoting institutional deregulations and socio-spatial inequalities in an inter-municipal context.